a large cargo ship at a port

5 Freight Shipping Tips for Small Businesses

Freight shipping can be complex, especially for small businesses trying to navigate the logistics landscape for the first time. One of the most critical steps is understanding the different types of freight shipping available, and knowing how to choose the right one for your business.

At RS Group, we specialize in various freight services, each designed to meet unique shipping requirements. Our team works with dozens of freight carriers to find the best solution for your needs. As a small business owner, your choice between FTL, LTL, and other shipping options will depend on various factors, including the volume of your shipment, your budget, and your delivery timelines.

Tip #1: Understand The Different Types of Freight Shipping and Storage

Navigating the world of freight shipping can be a daunting task, especially for small businesses. There are many different types of freight shipping methods available, each with its own unique advantages and potential drawbacks. To make the best decision for your business, it's essential to understand these different options and how they can be used most effectively.

Full Truckload Shipping (FTL)

Full truckload shipping is a type of freight shipping where a single customer's freight fills an entire truck. This is ideal for large shipments as it can be more cost-effective and faster since the truck goes directly from the pickup point to the delivery point without any stops in between.


  • Faster transit time since there are no stops.
  • Lower risk of damage as the shipment isn't handled during transit.


  • Might not be cost-effective for smaller shipments as you're paying for the entire truck.
  • Requires a large amount of freight to be efficient.

At RS Group, our Full Truckload Shipping services are designed to meet your high-volume, time-sensitive freight requirements with ease​.

Less Than Truckload Shipping (LTL)

Less Than Truckload Shipping is another type of freight shipping where multiple customers' freight shares the same truck. This is an excellent choice for small businesses as you only pay for the truck space that your freight occupies.


  • Cost-effective for small businesses with less freight.
  • Allows flexibility as you don't need to wait to have enough goods to fill an entire truck.


  • Transit times can be longer as the truck makes multiple stops.
  • There's a higher risk of damage due to multiple handling of shipments.

With RS Group, our LTL shipping allows customers to share truck space with other shipments, resulting in significant cost savings​​.

3PL Warehousing Solutions

Third-party logistics (3PL) is a service where a company outsources various logistics services to a third party. This could include warehousing, fulfillment, freight forwarding, and more.


  • Allows businesses to focus on their core competencies.
  • Access to expert knowledge and resources.


  • You have less control over these aspects of your supply chain.
  • Requires trust in the 3PL provider.

Tip #2: Package Your Items Properly

Freight shipping is more than just getting your items from point A to point B. It also involves ensuring that your goods arrive in the same condition they left in. Proper packaging is paramount in achieving this. Not only does it help protect your items during transit, but it can also save your business from unnecessary costs associated with damaged goods.

Understanding the Importance of Proper Packaging

Before we delve into the best practices for packaging your items, let's first understand why it's so crucial. Packaging serves three primary purposes:

  1. Protection: Packaging protects your products from damage during transportation. This includes protection from physical impacts, moisture, dust, and other environmental factors.

  2. Preservation: For certain types of goods, packaging can help maintain the quality and freshness of the product during transit.

  3. Identification: Packaging can be used to label and identify the contents of a shipment, making it easier for handlers and receivers to process the delivery.

Remember, the cost of replacing damaged goods can far exceed the cost of investing in proper packaging. Moreover, consistently delivering undamaged products can enhance your business's reputation for reliability and quality.

Packaging Best Practices

Now, let's look at some best practices for packaging your items for freight shipping:

  1. Use the right materials: Invest in high-quality, durable packaging materials. The type of material you use will depend on the nature of the items you're shipping. For example, fragile items may require bubble wrap or foam padding for additional protection.

  2. Secure your items: Ensure that your items are secure within their packaging. This might involve using packing peanuts, bubble wrap, or other filling materials to prevent your items from moving around during transit.

  3. Seal your packages properly: Use strong, durable tape to seal your packages. The sealing should be robust enough to withstand the rigors of transportation.

  4. Label your packages: Clearly label your packages with the necessary information, including the sender's and receiver's addresses. If your shipment contains fragile or sensitive items, be sure to include the appropriate labels ("Fragile", "This Side Up", etc.)

  5. Palletize when appropriate: For larger shipments, consider palletizing your goods. Pallets can make handling, loading, and unloading your goods easier and more efficient. They also provide an additional layer of protection for your goods.

Proper packaging and printing can seem like a significant upfront investment, but it's one that pays off in the long run. By following these best practices, you can ensure that your items arrive at their destination in good condition, bolstering your business's reputation and saving you from the costs associated with damaged goods. In the next section, we'll discuss how to choose a reliable freight shipping company.

Need Help with Packaging? We've Got You Covered

Tip #3: Understanding How A Freight Broker Can Help You

When it comes to freight shipping, there's a world of choices out there. Different carriers offer various services, pricing models, and levels of reliability. As a small business, comparing these options and making the right choice can be time-consuming and complex. This is where a freight broker like RS Group comes into play.

The Role of a Freight Broker

Just as a travel agent can help you navigate the options for airline tickets, a freight broker can help you navigate the options for freight shipping. We compare rates from top carriers, offer a variety of shipping options, and provide easy booking, tracking, and payment solutions.

At RS Group, we handle over 18,500 shipments annually and work with over 6,200 carrier partners. This vast network of partners allows us to provide you with a wide range of shipping options and find the best rates for your specific needs.

The Advantages of Working with a Freight Broker

Working with a freight broker like RS Group can provide several advantages for small businesses:

  1. Saves time and effort: We do the research and comparison for you, freeing up your time to focus on other aspects of your business.

  2. Access to better rates: Our vast network of carrier partners allows us to negotiate better rates on your behalf.

  3. Simplifies logistics: We offer solutions that cater to businesses of all sizes, making the shipping process as straightforward as possible. You can trust that your freight is in good hands.

  4. Exceptional customer service: At RS Group, we pride ourselves on our customer service. As our clients attest, we are quick to respond, always available, and happy to help with anything from booking a shipment to tracking and resolving issues​​.

By leveraging the power of choice with a freight broker like RS Group, you can get the best rates, service, and options for your freight shipping needs. In the next section, we'll discuss the importance of packaging your items correctly for freight shipping.

Tip #4: Utilizing a Freight Broker to Find the Right Solution

Navigating the logistics landscape can be a complex task for small businesses. With so many options available, finding the right freight solution that suits your specific needs can be challenging. This is where a freight broker like RS Group can provide invaluable assistance.

Customized Freight Solutions

Every business is unique, and so are its shipping needs. A one-size-fits-all approach doesn't work when it comes to freight shipping. As a freight broker, RS Group understands this. We work closely with you to understand your specific needs and find a solution that matches them perfectly.

Whether it's full truckload shipping for large, time-sensitive shipments, less-than-truckload shipping for smaller shipments, or 3PL warehousing solutions for businesses that require storage services, RS Group tailors the freight solution to your specific requirements.

Benefits of Utilizing a Freight Broker

Choosing to work with a freight broker like RS Group comes with several advantages:

  1. Expertise: We have the experience and capacity to handle various logistics needs, including healthcare, retail, audio-visual, and tradeshow logistics. We've handled over 18,500 shipments annually and processed more than 1,400 containers each year.

  2. Saves Time and Resources: Comparing rates, researching carriers, and managing logistics can take up a significant amount of time. RS Group handles these tasks for you, allowing you to focus on your core business.

  3. Wide Network of Carriers: With over 6,200 carrier partners, we can offer a wide variety of options, ensuring you get the best rate and service that fits your needs​.

  4. Superior Customer Service: We're quick to respond and happy to help with anything from booking a shipment to tracking and resolving issues. We prioritize our customers and aim to provide top-notch service at every stage of the shipping process.

In summary, utilizing a freight broker like RS Group can help you find the right freight solution that matches your specific business needs. You'll have more time to focus on your core business, access to a vast network of carriers, and assurance of excellent customer service. In the next section, we'll discuss the importance of properly tracking your shipments.

Tip #5: Leverage the Transparency and Tracking Provided by a Freight Broker

In today's fast-paced business world, knowledge is power. Knowing where your freight is at all times and when it's due to arrive can make a substantial difference to your operations. This is especially true for small businesses, where every shipment can significantly impact the bottom line.

The Value of Transparent Tracking

Tracking your freight shipments gives you the control and peace of mind you need to run your business effectively. Here's why it's crucial:

  1. Improved Planning: Knowing when your shipments will arrive allows you to plan your operations accordingly. This can help to reduce downtime and increase efficiency.

  2. Enhanced Customer Service: If you can track your shipments accurately, you can provide your customers with timely and accurate updates about their orders. This can significantly improve their experience and boost your business's reputation.

  3. Risk Mitigation: Tracking can help you identify any issues with your shipments early, allowing you to address them proactively and minimize any potential disruption to your business.

How a Freight Broker Can Help

As a freight broker, RS Group can offer comprehensive and transparent tracking for all your shipments. We provide real-time updates and ensure you always have the information you need to stay in control of your freight. Whether you're a Marietta plumber or an Alpharetta tree service company moving supplies around, here's how we can help:

  1. Reliable Tracking: We provide reliable tracking that allows you to know where your freight is at all times.

  2. Timely Updates: We provide timely updates so you can stay on top of any changes or delays to your shipments.

  3. Issue Resolution: If any issues arise during transit, we are quick to respond and work to resolve them as swiftly as possible. Our focus is on ensuring that your freight reaches its destination safely and on time​.

In conclusion, leveraging the transparency and tracking provided by a freight broker like RS Group can significantly enhance your operations, customer service, and risk management. With us as your partner, you'll always have the information you need to make informed decisions about your freight.

As your trusted 3PL provider, RS Group is dedicated to ensuring your freight is transported safely and efficiently, providing you with the best possible service every step of the way.